While there are many ways to reflect quality, Megalo Design resolves to take the low road approach, offering rich, creative designs … Read more »
The New Year has come and companies are going back to their 2010 plans to check the things that have been accomplished and what else needs to be improved. Your website should be a very important part of your business and its overall marketing strategy. It can help you service customers, increase lead generation and [...]
Every now and then, I get asked the same question over and over again from one of my new students. My not so new students that I have mentored already know the obvious answer. I still tell everyone the same answer every time I hear that same question. Here is the scenario. We ’ll call [...]
“We find that Web sites have three seconds to make an impression.” – Jeff Rosenblum, Questus According to a 2005 report on holiday shopping conducted by Questus, it was web design and function that held the most meaning to online visitors. Roger Park in a report based on those findings said, “70 percent of online [...]
You have about six seconds to make an impact on visitors to your website. Don’t waste your keyword research, the time invested in your web design, or the information you’ve compiled by failing to make a good impression. Don’t throw away the time you’ve spent in lead generation, or the money you’ve spent in adwords. [...]
There are two powerful psychological principles at work when a potential customer or client visits your web site. The first is the law of first impressions and the second is the placebo effect. First impressions actually become self-fulfilling prophecies. Which brings us to your business, your marketing both online and off…. and your web site. [...]
Question: Do I Really Need a Writer’s Website? Answer: Yes, this is definitely an undertaking that writers should seriously consider. In this digital world, a website is nearly necessary to sell your services and manage your clips. Whether you are a journalistic writer, a technical writer or a copywriter, you’ll need an online presence to [...]
Even if you’re not planning on selling online, a well-crafted site is essential for any business. By Tim Knox Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? A: That’s a good question. In fact, it’s one of the most [...]
By Roy Williams Websites are perhaps the most overlooked vehicle of advertising for local, owner-operated businesses. Yes, every retailer needs one. Every dentist, lawyer, accountant and minister needs one. Every cafe, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one. I’m not suggesting that all these businesses need to actually transact [...]